Top Digital Transformation Trends For Businesses In 2021
Many companies are looking to the future and planning for what they believe will be the top digital transformation trends. The question is, what’s your strategy? In this blog post, we’ll look at some of these trends and how you can use them to improve your business in 2021.
1. Bots & Virtual Assistants – the rise of AI-powered chatbots and personal assistants
Our digital world is becoming increasingly automated. You no longer have to wait for an answer from a human being, as you can receive it instantaneously from the internet instead. One trend that will continue to grow in 2021 is using AI-powered chatbots and virtual assistants to improve efficiency and customer service. They are becoming especially popular because they can learn new information over time and will thus be able to answer questions completely as their memory banks grow.
2. AI & Chatbots – the rise of intelligent assistants and intelligent customer service
Aside from chatbots, virtual assistants, and other automated bots, we’re also seeing the rise of intelligent software solutions that can genuinely improve how companies interact with their customers. Instead of just being able to “remember” specific facts about your customer for a limited period, AI-powered chatbots and virtual assistants are used by companies to get to know you better over time. The more they understand about you, the more personalized their service can become.
3. Blockchain Technology – the rise of a decentralized and transparent internet
Blockchain technology is becoming increasingly popular in numerous industries, but it’s probably best known for its role in Bitcoin. If you’re not familiar with blockchain, think of it as a highly secure digital ledger that is decentralized and completely transparent. Instead of storing information on one central server, it’s spread across a vast network of computers that are all working together to store the same data – meaning it’s tough to hack or corrupt.
4. Digital identities – improved security of identifying people online
Here’s an exciting trend that will only continue to grow as time goes on: increasing digital security for users and customers via cryptographic tools like biometrics. Thanks to increased efforts to crack down on privacy concerns and to protect people from identity theft, 2021 will likely see an increase in the use of biometrics technology for digital identities.
Conclusion
Chatbots are one of the hottest trends in digital marketing today. These AI-powered chatbots and virtual assistants can help you automate your customer service, personalize it for each user, and increase conversion rates by 20%. With so many benefits to be gained from these technologies, how have you incorporated them into your own business?