Whether you’re an entrepreneur, a blogger or a small business owner, having a working website is crucial in today’s technology driven world. Not only does your website need to look great and function well, but it also needs to be fast. A lot of website owners don’t realize how page speed factors into things like their conversion rates, customer satisfaction, and search engine rankings.
Users generally leave a website page within 10 to 20 seconds unless something catches their attention. This means that you don’t have a lot of time to impress your potential customers. If your website takes up most of those seconds simply trying to load on your users’ device, then you can expect your conversion rates to start plummeting. If you’re website takes more than three seconds to load, it may be time to start thinking about speeding it up. Luckily for you, we’ve got five simple ways that you can easily speed up your website. Read more below for tips on creating a faster and higher converting website.
Figure Out How Slow Your Website Really Is
The first step to speeding up your website is figuring out exactly how slow your website is. There is a myriad of free tools on the internet to help you do just this. Check out Pingdom or Google Webmaster Tools, both of which are completely free and easy to use. Once you’ve figured out exactly what you’re working with, you can see how much effort you need to put into speeding up your website.
Get Rid of Big Pictures
If you have several large pictures on your website, chances are that they are the culprit in your slow loading speed. In order to speed up your site try keeping images small, generally between 500 and 800 pixels. This applies to featured images as well as background graphics. In most website builders like WordPress, you can automatically reduce the resolution of your images via settings.
Minimize Your Plug-Ins and Java Scripts
If you’re thinking what in the world are plug-ins and Java scripts, don’t worry it’s not as complicated as it sounds. Plug-Ins are things that help you optimize the content of your website such as an SEO plug-in, or one that shares your posts to social media. Java scripts are coded elements of your website like a search bar or a live Twitter feed. By removing some of these unnecessary elements on your website, you can easily speed up your site’s speed. Most Java scripts are located on the top half of the page, and when they are slow to load it affects the load time of the entire page. You can also try moving your Java script elements to the bottom of the page.
You Don’t Really Need That Flash
Eliminating Adobe Flash player on your website can buy you a whole lot of time. Think back to all those minutes you’ve wasted waiting for a Flash powered video or GIF to load. Your users are going to get impatient and fast if their spending time waiting on Flash elements to get going when they could be doing something more important. Try either eliminating your Flash elements all together or converting them into HTML5 with the help of the free tool called Adobe Wallaby.